8/17/2023 0 Comments Planograms for retail storesThe reality, however, often paints a different picture. Ideally, merchandising and planograms go hand in hand: customers are inspired by the presentation and then, their desired product is available in the matching size. So the planogram may state 3 mediums, 2 smalls, 2 larges and 1 extra-large are available on the shop floor, and so on. The planogram will also state what quantities should be displayed, specific to different sizes and colours. They essentially function as blueprints for all merchandise within a store.Īlongside the visual merchandising element, planograms aim to optimise article availability and thus specifically stimulate sales.ġ – The Merchandising: which articles are presented on the sales floor and how (visual merchandising)Ģ – The detailed quantities for individual colour and sizes (availability optimisation)įor example, a planogram might state where a formal shirt is displayed on the shop floor. A planogram defines the location and quantity of products to be placed on display.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |